Case study · Education · Panchgani, Maharashtra
In the 2025-26 admissions season, St. Peter's School, a 122-year-old boarding school in Panchgani, Maharashtra, generated ₹50 lakh in admissions revenue from its marketing with Growthbees: a 5.65x return, or a 465% return on investment. The school added no new building or facility to get there. Growthbees told its story better, using filmed parent testimonials, Meta and Google ads, and a telecalling team that followed up every enquiry and booked campus visits.
St. Peter's School, a boarding school in Panchgani, Maharashtra, founded 122 years ago
2025-26 admissions season
March 2025
₹50 lakh in admissions revenue, a 5.65x return on marketing investment (465% ROI)
Meta ads, Google search ads, telecalling, campus visits
Filmed parent testimonials and campus life shoots
St. Peter's School is a 122-year-old boarding school in Panchgani, Maharashtra. Generations of families have trusted it with their children's education and upbringing.
That legacy is its greatest asset. But a legacy only fills seats if today's parents understand what it means for their child.
Newer boarding schools were competing hard for the same parents. They offered newly built campuses and long lists of facilities, and they marketed them aggressively.
Parents comparing schools online often judge by what they see first: new buildings and facility lists. Next to them, a legacy school risked looking dated, even though its real strengths ran much deeper.
The question was not how to compete on facilities. It was how to make parents value what only St. Peter's could offer.
We chose not to fight newer schools on their ground. Instead, we built the whole campaign around what makes St. Peter's different:
The most powerful content came from parents themselves. We filmed parents describing how their child had changed after joining the boarding school.
These stories spoke to the biggest fear parents have about boarding school: sending their child away. Hearing another parent describe their child becoming more independent, disciplined and confident did what no brochure could. It made the decision feel safe.
Alongside the testimonials, our shoots captured campus life, the school's teaching approach and its co-curricular culture, giving the campaign a full library of ad content.
One team ran the whole funnel, end to end. Most campaigns stop at generating leads. This one stopped only when a parent was standing on campus.
01 · Meta ads
02 · Google search
03 · Telecalling
04 · Campus visit
The 2025-26 admissions campaign generated ₹50 lakh in admissions revenue, a 5.65x return on the school's marketing investment (465% ROI).
A 122-year-old school held its own against newer, better-equipped rivals by showing parents the value they could not get anywhere else.
You need parents to see clearly what makes your school worth choosing.
Real stories from families build more confidence than any list of facilities.
Without fast, consistent follow-up, most enquiries go cold. Telecalling and campus visits close the gap.
When strategy, shoots, ads and follow-up sit with one team, nothing gets lost between agencies.
Last updated: 13/10/2026.
In the 2025-26 admissions season, St. Peter's School, Panchgani generated ₹50 lakh in admissions revenue from its campaign with Growthbees, a 5.65x return on its marketing investment, or 465% ROI.
For every ₹1 the school spent on marketing, ₹5.65 came back in admissions revenue. The 465% ROI figure is the same result after subtracting the original rupee: (5.65 − 1) × 100.
By not competing on facilities. St. Peter's competed on depth: its teaching principles, how it shapes students, its balance of academics and co-curriculars, and 122 years of track record, told through real parents' stories.
The biggest fear parents have about boarding school is sending their child away. Another parent describing how their child became more independent and confident answers that fear directly, which a photo of a building cannot.
Parents have questions before they commit to a visit, and enquiries go cold quickly. Calling every lead promptly, answering concerns and booking a campus visit on the same call is what turned enquiries into admissions.
Yes. Growthbees is based in Guwahati and Tezpur, Assam, and works with schools across India. St. Peter's School is in Panchgani, Maharashtra.
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Growthbees plans the campaign, shoots the content, runs Google and Meta ads, and follows up every parent enquiry through to a campus visit. Book a free admission strategy call.