What you pay Growthbees
A monthly retainer for managing your Meta advertising, quoted in writing after a consultation. We don't publish a rate card.
Facebook · Instagram · Messenger · WhatsApp
Facebook Ads Management Services
Growthbees provides Facebook ads management services for businesses across India from our offices in Guwahati and Tezpur, Assam. We set up and run Meta advertising on Facebook, Instagram, Messenger and WhatsApp: business portfolio and ad account set-up, the Meta pixel and Conversions API, campaign structure, audiences, ad creative, lead forms, click-to-WhatsApp ads, catalogue ads for online stores, testing, optimisation and reporting.
We optimise for
We optimise for: Cost per lead, Cost per conversation, Cost per purchase, Return on ad spend.
Ad accounts stay registered to your business. We work within Meta's advertising standards, including its restrictions on health targeting and its authorisation rules for ads about social issues, elections and politics in India.
Why Facebook ads often waste money
Meta's advertising tools are powerful, and easy to use badly. When a business tells us its Facebook ads "don't work", the cause is usually one of a handful of fixable problems. These three come up most often.
Boosting instead of advertising
The Boost button on a post is quick, but it offers limited control over the campaign goal, the audience and measurement. Campaigns built in Ads Manager can be set up to optimise for messages, leads or purchases.
Broken or missing tracking
Without a correctly installed Meta pixel and Conversions API, Meta can't see which ads led to enquiries or sales, so it can't find more people like your customers, and you can't judge results.
The wrong objective
A campaign set to maximise reach will find people who see ads, not people who buy. The objective has to match what the business needs.
Three more are just as common. Tired creative: the same image running for months stops working as people get used to it. Low-quality leads: instant forms that ask only for a name and phone number can generate lots of leads that never answer the phone. Account restrictions: a rejected ad or a restricted account can stop all advertising overnight, which is why we plan for Meta's policies from the start.
Boosting a post vs a managed Meta campaign
| Boosted post | Managed Meta campaign | |
|---|---|---|
| Goal | More reach and engagement on one post | Messages, leads or purchases, set as the campaign objective in Ads Manager |
| Tracking | Likes, comments and reach | Meta pixel and Conversions API, lead form and WhatsApp conversation events |
| Audience | Limited targeting and placement control | Location, interests, custom audiences from your own visitors and customer lists, and lookalikes where permitted |
| Creative | The post as it was published | Made for each placement (reels, stories, feed, carousels) and refreshed before it tires |
| Policy | Problems found when an ad is rejected | Special ad categories and health rules planned at set-up |
From ad to enquiry, tracked
Every Meta campaign we run is set up so a result can be traced from the ad to the message, form or purchase it produced, and on to what your sales team did with it. That's what lets Meta's delivery system find more people like your customers, and what lets you judge the spend.
01 · Ad shown
- Facebook or Instagram feedImages, carousels and video
- Reels and storiesVertical video made for the placement
- Messenger or WhatsAppAds that open a chat directly
Tracked byAds Manager: spend, reach and cost per result
02 · They respond
- Instant formWith consent text and qualifying questions
- WhatsApp or Messenger chatReply templates approved by your team
- Website or online storeLanding page, product or checkout
Tracked byMeta pixel + Conversions API, lead and conversation events
03 · Your team
- Lead reaches your teamStraight to your CRM or a shared sheet
- Qualified or rejectedAgainst what you count as a real enquiry
- Followed up
Tracked byLead quality marked by your sales team
04 · Result
- Purchase onlineCatalogue and shopping ads for stores
- Booking or visitClinic, showroom, school or shop
- Sale closed
Tracked byPurchase event, or the sale recorded against the lead
Your sales team's feedback on lead quality shapes forms, audiences and messaging for the next round.
Meta ads for businesses in Guwahati and Assam
Targeting follows how far customers travel
A Guwahati restaurant might target a few kilometres around the outlet, a school the neighbourhoods its buses reach, and a Tezpur showroom the towns across Sonitpur and Biswanath.
Ad copy in the language customers use
Assamese and Hindi ad copy often makes the difference. We write copy in English, Hindi and Assamese, and test different hooks, offers and formats to find what works.
Festival timing
Demand shifts around Bihu and Durga Puja. Campaigns, creative and budgets are planned ahead of each festival instead of being boosted on the day.
WhatsApp over forms
Many customers in Assam would rather chat than fill in a form. Click-to-WhatsApp and Messenger ads open a conversation directly, with reply templates approved by your team.
An agency you can meet in person
If you're looking for a Facebook advertising agency in Guwahati or a Meta ads agency in Assam that you can meet in person, our offices are in Chenikuthi, Guwahati and Gharpara Chuburi, Tezpur.
What's included
Eight parts. The account and tracking come first, and are tested before campaigns spend meaningful budget.
We set up or clean up your Meta business portfolio (Business Manager), connect your Facebook Page, Instagram account and WhatsApp Business number, and create an ad account in your business's name. We recommend two-factor authentication for every admin, verify your website domain, and help complete business verification where Meta asks for it. Your business stays the owner, and Growthbees works as a partner with the access you grant.
We install the Meta pixel and Conversions API on your website or online store, and set up standard events such as leads, add to cart, purchases and contact clicks. For Shopify and WordPress sites built by our website team, this is part of the build. Tracking is tested before campaigns spend meaningful budget.
Campaigns are organised around your business goals, whether messages, leads, sales or app installs, with a structure that gives Meta's delivery system enough data to learn. We use Meta's automated Advantage+ options where they perform well, and more controlled set-ups where a business needs tighter targeting, such as a clinic serving specific parts of a city. Audiences combine location, interests, custom audiences built from your own website visitors and customer lists (used according to Meta's rules), and lookalike audiences where they're permitted.
Our design and video team produces ads made for each placement: vertical video for reels and stories, square and portrait images for feeds, carousels for product ranges, and short customer-style videos with proper disclosure where creators are involved. We write copy in English, Hindi and Assamese, and test different hooks, offers and formats to find what works.
Instant forms configured for lead quality, with consent text and qualifying questions, and connected to your CRM or a shared sheet so leads reach your team immediately. For businesses that prefer conversations, click-to-WhatsApp and Messenger ads open a chat directly, with reply templates approved by your team.
For Shopify and other e-commerce stores, we connect your product catalogue to Meta and run catalogue ads that show people the products they viewed or similar ones, alongside prospecting campaigns for new customers.
Budgets, audiences and creative are reviewed regularly. We scale what produces customers at an acceptable cost, pause what doesn't, and refresh creative before performance drops.
A monthly report covering spend, results (messages, leads, purchases), cost per result, return on ad spend for online stores, and what we're changing next. For a wider cross-channel plan that includes Google Ads, see our performance marketing service.
Restrictions, policies and account safety
Meta reviews ads and accounts against its Advertising Standards, and some categories carry extra rules. We plan campaigns to avoid problems in the first place. For healthcare advertisers, see how we work with hospitals.
| Area | Meta's rule | How we handle it |
|---|---|---|
| Personal health and sensitive attributes | Ads can't imply knowledge of a person's health, financial situation or other personal attributes, such as "Struggling with diabetes?" aimed at the viewer. | Neutral, informational ad copy for hospitals, clinics and other healthcare providers. |
| Special ad categories | Ads about housing, employment and financial products and services must run under a special ad category with restricted targeting. Which rules apply depends on the category and the countries targeted. | We select the correct category at set-up rather than risk rejection. |
| Social issues, elections and politics | In India, advertisers must complete Meta's authorisation process and include a "Paid for by" disclaimer. Ads that need authorisation but don't have it are rejected and kept in Meta's public Ad Library. | We run these ads only for advertisers who have completed authorisation. |
| Restricted accounts | Account Quality shows the status of ad accounts, pages and users, and is where a review can be requested. Appeals must be made within the time Meta specifies, and accounts disabled for 180 days can't be reinstated. | We explain the reason given, gather the relevant documents and prepare a clear, factual request for review. No one can promise that Meta will reverse a decision. |
How we take over or start your Meta ads
Six stages. Ownership and tracking are fixed before any budget is scaled.
Strategy
We review your business goals, past campaigns, account history and any policy warnings, and agree what a good result costs.
Optimise
Account ownership, domain verification, pixel and Conversions API, lead routing and catalogue connections are fixed before scaling.
Create
We produce new creative and copy variations for each placement and language.
Interact
Leads and messages reach your team quickly, and ad comments are moderated.
Analyse
Results are reviewed regularly, with budget moved to what works and creative refreshed before it fatigues.
Listen
Your sales team's feedback on lead quality shapes forms, audiences and messaging.
How Facebook ads management is priced
What you pay Meta
Advertising spend is paid to Meta. Your written quote states how it's handled and billed.
What changes the fee
Number of campaigns, audiences and markets
Creative volume
Catalogue or lead-integration work
Reporting depth
Who owns the accounts
Your business does. Your ad account, Page, pixel and business portfolio stay registered to you, with Growthbees added as a partner with the access you choose.
Find out where your Meta budget is going
Tell us what you sell and what your Facebook and Instagram ads produce today. If you already advertise, we'll look at the account before we quote.
Frequently asked questions
What does Facebook ads management include?
Facebook ads management at Growthbees covers Meta business portfolio and ad account set-up, Meta pixel and Conversions API tracking, campaign structure and audiences, ad creative and copy, lead forms and click-to-WhatsApp ads, catalogue ads for online stores, ongoing testing and optimisation, and monthly reporting. The same campaigns can run across Facebook, Instagram, Messenger and WhatsApp.
Is boosting a post the same as running Facebook ads?
No. Boosting a post is a quick way to promote it, but it offers limited control over objectives, audiences and measurement. Campaigns built in Meta Ads Manager let you optimise for messages, leads or purchases, test creative and track results with the pixel and Conversions API.
Can you help if our Facebook ad account has been restricted?
Yes. We review the reason shown in Meta's Account Quality, gather relevant documents and prepare a clear request for review. Meta says appeals must be made within the time it specifies and that accounts disabled for 180 days can't be reinstated, so it's important to act quickly. Meta makes the final decision, so no agency can promise reinstatement.
Who owns the ad account and data?
Your business does. Your ad account, Page, pixel and business portfolio are registered to your business, and Growthbees is added as a partner with the access you choose. If you stop working with us, your accounts, audiences and campaign history remain yours.
Why do we need the Conversions API as well as the pixel?
The Meta pixel records actions in the browser, which can be blocked by browser settings and ad blockers. The Conversions API sends the same events from your server or e-commerce platform, so Meta receives more complete data about leads and purchases, which helps both measurement and campaign optimisation.
Can you run political or social issue ads on Facebook in India?
Only for advertisers who have completed Meta's authorisation process. In India, ads about social issues, elections or politics must be run by authorised advertisers and include a "Paid for by" disclaimer. Ads that need authorisation but don't have it are rejected by Meta.
Are you a Facebook advertising agency in Guwahati we can meet?
Yes. Growthbees has offices at Trinity Apartment, KK Bhatta Road, Chenikuthi in Guwahati and at Gharpara Chuburi in Tezpur, open Monday to Saturday from 10am to 7pm. We also manage Meta ads remotely for businesses elsewhere in India.
How much does Facebook ads management cost?
Growthbees charges a monthly management retainer quoted in writing after a consultation. Advertising spend is paid to Meta, and the quote explains how it's handled. The fee depends on the number of campaigns and markets, creative volume and integration work. We don't publish a standard rate card.
Talk to Growthbeesabout your Meta ads
Tell us what you sell, where your customers are and what your Facebook and Instagram ads produce today.
- We talkA conversation about what you sell, where your customers are and what a good result costs you.
- We reviewIf you already advertise, we look at your account history, past campaigns and any policy warnings.
- You get a written quoteA monthly retainer in writing, stating how your Meta ad spend is handled and billed.