What you pay Growthbees
A monthly management retainer, quoted in writing after the consultation. We don't publish a standard rate card.
Search · Maps · YouTube · Performance Max
Google Ads Management Services in Guwahati and Assam
Growthbees manages Google Ads for businesses in Guwahati, Tezpur and across Assam and the Northeast. We plan, build and run Search, Maps, YouTube, Display and Performance Max campaigns, and we connect every campaign to calls, WhatsApp chats, form enquiries or online sales, so you can see what each rupee of ad spend produced.
We optimise for
We optimise for: Cost per enquiry, Cost per call, Cost per booking, Return on ad spend.
Campaigns are run from our offices in Chenikuthi, Guwahati and Gharpara Chuburi, Tezpur, with ad copy in English, Hindi or Assamese. Your Google Ads account stays in your name, and you get a monthly report you can read in five minutes.
When Google Ads is the right channel
Google Ads reaches people at the moment they search for what you sell. Someone typing "orthopaedic doctor near Ganeshguri", "school admission Tezpur 2027" or "tractor dealer Nagaon" already has a need. That makes Google Ads the fastest way for most local businesses to get enquiries, faster than SEO, which takes months, and more direct than social media, which interrupts people who weren't looking.
It is usually the right choice when three things are true.
People already search for your service
If nobody searches for it, Meta or Instagram ads that create demand work better, and we will tell you so.
A customer is worth more than a click costs
We check this with you before spending anything.
You can answer enquiries quickly
A missed call from a paid click is money lost. We set up call and WhatsApp tracking so you can see how many enquiries are answered.
Not sure it's Google? Google Ads reaches people who are already searching; Meta ads reach people who weren't looking yet. Our performance marketing service runs both from one plan, and SEO builds the free listings while the ads bring enquiries now.
Where Google Ads budgets usually leak
| Typical self-run account | Managed by Growthbees | |
|---|---|---|
| Keywords | Broad targeting with no negative keywords, so ads show for job searches, free downloads, course enquiries and competitor names | Negative keyword lists that stop spend on searches like "free", "jobs" or "course" when they don't fit your business |
| Location | Set to "interest", so a clinic in Tezpur pays for clicks from people in other states who searched for Tezpur once | Targeted to the places you serve, from a few kilometres around one clinic to the whole country for an online store |
| Conversions | A two-second call, a page visit and a genuine booking all counted as equal, so automated bidding chases the wrong thing | Calls, WhatsApp clicks, forms and purchases tracked separately and checked with test conversions before launch |
| Landing page | One generic homepage for every search | A page that answers the specific treatment, course or vehicle the person searched for |
| Search terms | The report showing what people actually typed has never been opened | Reviewed every week, and always visible to you |
Patterns we see when auditing accounts that businesses have been running themselves, or that a previous provider set up.
What every campaign is tracked to
Every campaign is connected to the actions that matter to your business, so a report can show what each rupee of ad spend produced. Tracking is checked with test conversions before campaigns go live, and budgets don't go up until it works.
01 · They search
- Google SearchAds for the words your customers type
- Google MapsYour address, distance and opening hours
- YouTube and DisplayMainly to bring back past visitors
Tracked bySearch terms report, reviewed weekly
02 · They click
- Landing pageMatched to the search, fast on mobile
- Call button in the adOne tap from the results page
- DirectionsFrom your linked Business Profile
Tracked byGoogle tag and Google Analytics 4
03 · They contact you
- Phone callFrom the ad or from your website
- WhatsApp chatStarted from the page
- Form enquiryShort, on the landing page
Tracked byCall, WhatsApp and form conversions
04 · Result
- Enquiry answeredYou see how many calls were picked up
- Booking or visitClinic, showroom, school or shop
- Online purchaseWith its value, for stores
Tracked byPurchase value for online stores
Every week: search terms, bids, ads and budgets reviewed, and money moved towards what brings enquiries.
Google Ads in Assam: what we plan around
People search in three languages, often in English letters
Keyword research covers the way your customers actually search, including locality names, Assamese and Hindi terms written in English letters, and "near me" searches. Ads are written in English, Hindi or Assamese, and we usually test which gets more enquiries for your business.
Location settings decide who you pay for
Targeting can be as narrow as a few kilometres around one clinic or as wide as the whole country for an online store. What matters is that it matches where your customers actually are.
Maps matters for local businesses
With your Google Business Profile linked, ads can show your address, distance and opening hours, and appear on Google Maps. For businesses with several branches, each location gets its own targeting and reporting.
The whole state, not just the city
From our Guwahati and Tezpur offices we manage Google Ads for businesses across Assam's districts, from the Brahmaputra's north bank to the Barak Valley, and for businesses in the other Northeast states and elsewhere in India.
What's included
Seven parts. Tracking is set up and tested before any budget increase.
For a new account we set up billing in your name, conversion tracking, location and language settings, and the first campaigns. For an existing account we start with an audit: wasted search terms, missing negative keywords, broken tracking, overlapping campaigns and landing pages that don't match the ads.
We track what matters to your business: phone calls from ads, calls from your website, WhatsApp clicks, form submissions and, for online stores, purchases and their value. Tracking is set up with the Google tag and Google Analytics 4, and checked with test conversions before campaigns go live. If tracking isn't working, budgets don't go up.
Keyword research for the way your customers actually search, including locality names, Assamese and Hindi terms written in English letters, and "near me" searches. Tightly grouped ad groups, responsive search ads with headlines tested over time, sitelinks, call assets, location assets linked to your Google Business Profile, and negative keyword lists that stop spend on searches like "free", "jobs" or "course" when they don't fit your business.
With your Google Business Profile linked, ads can show your address, distance and opening hours, and appear on Google Maps. For businesses with several branches, each location gets its own targeting and reporting. Profile set-up and fixes are covered by our Google Business Profile management service.
Used where they fit, not by default. Performance Max works for online stores with a product feed and for businesses with enough conversion data for Google's automation to learn from. YouTube works for brand awareness and remarketing. Display is used mainly to bring back people who visited your website.
An ad is only as good as the page it sends people to. Our website team builds or improves landing pages that load fast on mobile, answer the searcher's question, and make calling or WhatsApp one tap away.
A one-page report in plain language: spend, enquiries, cost per enquiry, what changed, and what we plan next. Once a month we go through it with you, on a call or in person at either office.
Google Ads for regulated industries
Some businesses face extra Google Ads rules, and we plan around them from the start. Google also requires financial services advertisers in India to complete verification before their ads can run.
Hospitals, clinics and pharmacies
Google restricts ads for some healthcare services and prescription medicines, and some require certification. Ads also have to follow India's rules on medical advertising.
Digital marketing for hospitalsIVF and fertility clinics
Ads must never refer to choosing the sex of a baby, which is illegal in India under the PC&PNDT Act.
Digital marketing for IVF clinicsReal estate
Project ads should carry the project's RERA registration details.
Digital marketing for real estateSchools, colleges and coaching centres
Result and placement claims must be provable.
Digital marketing for educational institutions
How a Google Ads engagement runs
Six stages. Nothing goes live until tracking has been tested.
Consultation
We learn what you sell, where your customers are, what a customer is worth and how you handle enquiries today.
Audit or plan
An audit of your existing account, or a written campaign plan for a new one, with the budget range we recommend and why.
Tracking set-up
Conversion tracking is set up and tested before launch.
Launch
Campaigns go live with conservative budgets while we collect data.
Weekly optimisation
Search terms, bids, ads and budgets are reviewed every week.
Monthly review
Results against the goals we agreed, and the plan for the next month.
What we won't do
Promise first position
Ad position depends on your bid and on the quality Google sees in your ads and landing page, and competitors change their bids all the time.
Run your ads from our account
The account, its data and its history belong to you, and you keep them if you ever move to another agency.
Hide the search terms report
You can see exactly which searches triggered your ads.
Chase clicks
Cheap clicks that never become enquiries look good in a report but cost you money.
How Google Ads is priced
What you pay Google
Your ad spend: what Google charges for clicks, set by the daily budget you approve.
What changes the fee
Number of campaigns
Locations and branches covered
Landing pages involved
Why there is no rate card
A single clinic in Tezpur and a multi-branch retailer across Assam need very different amounts of work.
Find out whether Google Ads fits your business
Tell us what you want more of (calls, WhatsApp enquiries, bookings or sales). If you already run Google Ads, we can review your account first.
Frequently asked questions
How much should a small business in Assam spend on Google Ads?
It depends on how many people search for your service, how much each click costs in your category and how many enquiries you need. We recommend a starting budget after researching your keywords, and we start conservatively so you can judge results before spending more. Your ad budget is separate from our management fee.
How quickly do Google Ads bring enquiries?
Search ads can bring calls and enquiries within days of going live, because they show to people already searching. The first few weeks are also used to collect data and cut wasted spend, so cost per enquiry usually improves after the first month.
Is Growthbees a Google Partner?
No. Growthbees is not currently a member of the Google Partners programme, and we don't display the badge. We manage campaigns in your own Google Ads account and report results openly, so you can judge our work directly.
Will my Google Ads account belong to me?
Yes. We create the account in your name, or work in your existing one with access you grant. You keep the account, its data and its history if you stop working with us.
Can you run Google Ads in Assamese?
Yes. We write ads in English, Hindi and Assamese, and we include the Assamese and Hindi words people type in English letters in our keyword research. We usually test which language gets more enquiries for your business.
What is the difference between Google Ads and SEO?
Google Ads puts your business at the top of results within days, and you pay for each click. SEO earns free listings in the regular results and on Maps, but takes months to build. Many businesses use ads for immediate enquiries while SEO grows. We offer both; see our SEO agency in Guwahati page.
Do you work only in Guwahati?
No. We manage campaigns for businesses across Assam, the other Northeast states and the rest of India, from our offices in Guwahati and Tezpur.
Get a Google Ads review
Send us your website and tell us what you want more of: calls, WhatsApp enquiries, bookings or sales. If you already run Google Ads, we can review your account.
- ConsultationWe learn what you sell, where your customers are, what a customer is worth and how you handle enquiries today.
- Audit or planAn audit of your existing account, or a written campaign plan for a new one, with the budget range we recommend and why.
- You get a written quoteA monthly management fee quoted in writing, separate from the ad spend you pay Google.