Case study · Healthcare · Northeast India
Since January 2024, Growthbees has run health education content for NEMCARE Hospitals, a hospital group in Northeast India with hospitals in Guwahati and Tezpur. The content features NEMCARE's own doctors explaining common conditions, early warning signs and prevention in their own words. It earns more than 5,00,000 organic views every month, without relying on paid reach. This case study explains the strategy, why doctor-led content works in healthcare, and what other hospitals can learn from it.
NEMCARE Hospitals, Northeast India (Guwahati and Tezpur)
January 2024, ongoing
5,00,000+ organic views every month
Health awareness and education first, promotion second
Short videos presented by NEMCARE's own specialists
NEMCARE Hospitals is a hospital group in Northeast India. Its hospitals in Guwahati and Tezpur are trusted by families across the region for their clinical care and their specialists.
The hospital was already doing important work every day. The goal was to make sure more people across the Northeast saw that work, and benefited from the expertise behind it.
Most hospital social media pages post the same mix of promotional offers, facility photos and festival greetings. People scroll past it and rarely share it.
NEMCARE needed social content that would:
We chose to lead with value, not promotion. Every piece of content had to answer one question: does this help someone in NEMCARE's audience stay healthier?
That meant content that helps people:
When content genuinely helps, people don't just watch it. They save it to come back to, and they share it with the people they care about. That is what drives organic reach.
The biggest decision was who delivers the message. Instead of anonymous graphics or stock footage, NEMCARE's own doctors appear in the content, explaining conditions, correcting common myths and giving advice in their own words.
This did three things at once:
We have kept the content consistent since January 2024, so awareness has compounded instead of fading after a single campaign.
Every video is health education, not a claim about treatment results. Doctors are not described with superlatives, and the content does not promise outcomes. That keeps it within the National Medical Commission's rules on doctors and publicity, and the ASCI code for healthcare advertising.
Helpful content earns attention that ads have to pay for.
These are marketing measures (views, shares, saves and trust), not clinical outcomes.
Four principles any hospital can apply.
Helpful content earns attention that ads have to pay for.
Real doctors carry a credibility that no brand graphic can match.
Content people save and send on grows on its own.
Steady output since January 2024 turned reach into lasting trust.
Last updated: 13/10/2026.
Since January 2024, Growthbees has planned, filmed and published health education content for NEMCARE Hospitals, presented by NEMCARE's own doctors. The content explains common conditions, warning signs and prevention, and earns more than 5,00,000 organic views every month.
No. The figure is organic views: people finding, watching and sharing the content without paid boosts. The reach comes from content people choose to save and send to family and friends.
People are rightly cautious about health advice. Hearing it from a qualified specialist at a hospital they know builds trust that a brand graphic cannot, and it means patients know the doctors' faces before they ever visit.
Doctors may share health education, but the National Medical Commission restricts doctors from self-promotion and from soliciting patients. That is why the content educates, avoids superlatives about doctors and never promises treatment results. Each hospital should have its content checked against the current NMC regulations.
Yes. The approach depends on doctors willing to explain things on camera and on publishing steadily, not on a large budget. A clinic with two or three specialists can start with short explainer videos on the questions patients ask most often.
It compounds over months rather than weeks. NEMCARE's reach comes from consistent publishing since January 2024. Hospitals should plan for at least six months of regular content before judging it.
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Growthbees plans, films and publishes doctor-led health content for hospitals and clinics across Assam and Northeast India, from our offices in Guwahati and Tezpur.